Icelandic boarder-girl kitfitters Nikita shouldn't even need an introduction, but for those of you who have been zip-locked inside a particularly drab hoody for the last 7years, Nikita make quality threads for 'girls who ride' that feel just as good as they look, for on the hill or in the city. It was with great pleasure that they introduced their brand-spanking-new concept store to Chamonix's Rue du Docteur Piccard this season, meaning their sought-after togs are infinitely more attainable to you folks who are lucky enough to be in the Alpes. Runar Omarsson of Nikita says 'we are super excited to have a Nikita store in Chamonix. We have great memories of snowboarding there and look forward to having a brand new excuse to visit Chamonix more often.'
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