Low Snow Slows Ski and Snowboard Sales

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Friday, 27th January, 2012



McLean, VA - SnowSports Industries America (SIA) and The Leisure Trends Group on Thursday released the most recent numbers for December 2011, collected from the point of sale systems of more than 1,200 snow sports retailers across the U.S. According to the report, December's lack of snow had significant impacts on the snow sports market as snow failed to fall in key regions across the country. Snow cover across the contiguous 48 states fell from 48% in December 2010 to 23% in December...

(via Fresh Tracks Online)

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